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Unmasking Motherhood: Katherine Wintsch at TEDxRVA 2013

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  • 5 Years Ago
Shortly after Katherine Wintsch returned from her second trip to the delivery room, her perceptions of the world around her began to change. The idealized visions of mom-dom that marketers and media were painting did not match the upside-down reality staring her in the face. In 2010, Katherine founded The Mom Complex, a global consultancy that helps companies like Walmart, Hasbro, and Kraft tap into the zeitgeist of contemporary motherhood and create game-changing products and services. The division was launched with a splash, with media seeking out Katherine for her unique perspective on marketing to moms. In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized.* (*Subject to certain rules and regulations)

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